Hotels Online Marketing: SEO analysis
Tourism market is extremely expanding, but being in this market and reaching new clients is also getting harder. I know that getting traffic on your own can be tricky and that’s where OTAs (Online Travel Agents like Booking.com, Airbnb, Tripadvisor) come in handy, but the huge commission and the lack of control of booking in your own property is getting more and more silly. What a lot of accommodation owners don’t realize is that selling all the rooms via OTAs is also destroying your brand identity, it should be a tool which help you to make extra bookings and not controlling your business.
So what you should do? Let’s start from analysis. You will be surprised what a small details you need to make to get more traffic to your website which converts to sales.
I am specialized in accommodation digital marketing. Why is it important? To make a digital marketing strategy which definitely works you need to understand all the business specifications, especially when it is 24/7 business and you give your clients a home and an experience of relaxation. Managing hotel or B & B is already keeps your life busy so I understand that following digital marketing news can be tricky, that’s where I can help you.
SEO analysis include:
- Keyword research
- SEO audit, technical analysis (page speed, indexation, mobile-first index )
- Competitor analysis (DA+)
- Link building analysis
- Online Travel Agents analysis
- SEO strategy 6 – 12 months
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