Sometimes you need to change such a small details to get more traffic to your website. More traffic = more conversions = more money. So why you should invest in expensive ads and partners when you can do a few changes in your website and get more traffic from Google. If you are new and you have no idea what SEO is all about then check “Beginner’s guide to SEO”.
To begin with I just want to say that without quality and good, original content any of the SEO strategies won’t work so always think firstly what kind of content will bring value to the person who will find this content. We can talk about strategies and traffic, but at the end of the day Google want to help people to find what they are looking for.
Effective SEO strategies for your website
SEO techniques changes so many times a year and the worst part is that you might not even know or think about it. Hacks which put you on the first page on search engines can change so quickly that it can even hurt your website’s ranking. Especially, if those “hacks” put you on Google’s penalty that is hard to change. This is why you need to follow SEO changes otherwise you will fall behind and you’ll see only your competitors zooming past you in SERPs.
1. Optimize Mobile search and browsing
From November 2016 Google launched their mobile first index and started using it as their primary search engine index. Why that happened? Well, because the majority of Google clients are mobile users. This means that prioritizing a mobile friendly website and content is a must to be better found for your future clients. If you do not have a mobile friendly website then Google will still crawl your desktop version, but the priority in Google search engine results will be for those who has mobile friendly websites.
2. Link building
Links are super important for years now, actually they are on of the top three ranking factors (others are rank brain and content). Just remember if you have a poor content then no link building or no other strategy will help you. There are two types of links: internal and external.
Internal linking is the links from your website to your website, for example you have a blog post about “Hotel room types” and you add a link which is suitable for this topic “Hotel’s programs”.
External linking is your links in other website, for example travel blogger love staying at you hotel and she leaves a review on her blog where she adds a link to your website.
Also, adding other websites links in your website is important as well, because if a website which you recommend and add in your website has a big DA (domain authority) Google will understand that you are suggesting quality content and bring value to the user.
3. Use related keywords
Make a keyword research before you create your content, yes, keywords are still critically important. Look for phrases that are connected semantically to your topic. There are two types of keywords:
Short tail keywords – it’s search words for only one word, the length makes them less specific than using more words, for example if you want to promote restaurant you just use keyword “dinner”.
Long tail keywords – it’s search phrase which is created from at least three words, it is used to target niche audience rather than mass audience. For example you long tail use keyword “Valentine’s day dinner in Berlin”, as you can see it is way more specific than short tail keyword.
Make sure to use more long tail keywords than short tail keywords.
4. Longer content
If you want your content to rank better I suggest you to write content at least 1,200 words for a standard blog post and at least 2,000 for a popular content. Although, the content shouldn’t be just rambling about something, it should be a great and useful for viewers content, in this case quality and quantity matters. If you create a deep and full research then Google will understand that this content is useful for the user and they will rank you better.
5. Improve user experience
If your content appears on top of search engine results, but nobody clicks on it then you won’t be ranked like that for a long time. What you can do? Optimize you metadata and use chosen keywords. Your title and meta description acts as an ad in the SERP’s (Search Engine Result Page), it should be engaging and encouraging viewers to click through.
6. Local optimization
If you have any type of business which have local component optimize it for local search because it’s get more and more imperative as more people turn to mobile use to find the local information, products or businesses. Make sure you will be find if users perform search for local keywords. 46% of all Google searches are from people looking local information like:
- Opening hours
- Local shops
- Telephone numbers
So if you are a local business which has a stable location then don’t miss your targeted audience so easily.
7. Optimization of voice search
This is the future of search engines, the predictions is that next year 50 % of all searches will be conducted by voice. Half of the people aren’t typing their queries, but use voice assisted devices. If you think this is too far in the future and you don’t need to plan ahead, you’re wrong. People who use voice search have different habits than those people who are using text search and the devices they are using (Google home, Alexa, Siri) take data from SERPs to reply to information from the featured snippet box. For example, a text searcher will use keyword “Restaurant types” while voice based searchers will likely to use longer keyword “What are the types of restaurants?”. The main difference is that voice searches tend to be question based.
8. Technical optimization
It is absolutely essential to have a proper website without any technical issues that may arise. Why would Google rank a page in number one position if users can be greeted with many glitches? It wouldn’t.
Google has started to inform people when they are visiting non-HTTPS websites, if you are yet to make the switch to secure, encrypted connections, you might be loosing a huge traffic of people who wanted to visit your website.
Also, correct your semantic markups which are essentially HTML tags which can help to emphasize information on your website. It tells to Google’s spiders what the web page is about without every word on the page. These are the h1, h2, h3, h4, h5 elements.
I repeat myself again one more time, without a useful content which brings value to the user no strategy will work in a long term, focus more on making unique content and then add the strategies in your SEO life.